Cocktail Menu
February 2025

Background

Old Yale Brewing releases new a menu seasonally, usually just changing out certain menu items for fresh new options. For the Spring 2025 menu launch, we decided to create a whole new drink menu. Previously, drink menus were printed on flat, double sided pages. For this release, we swapped to leather bound books with folding pages to elevate the menu viewing experience for guests.

Objective

The objective of creating new menus was to create ease of browsing the menu selection, and giving a more expensive look and feel to the guests. This change elevated guest experiences by laying out all of their options clearly, and giving them visual clues to what they're ordering using illustrations and images. Using multiple pages rather than one large double sided sheet allows for less visual noise and more separation of drink categories to allow for easy recognition of what the customer is looking for.

Audience

The audience for these menus are existing Old Yale Brewing customers who are dining in at one of the restaurant locations.