Jack Rose Table & Club
Fall 2020

Background

The client for this project is Jack Rose Table & Club, located on the Plateau / Mile End in Montreal. Jack Rose offers a warm and friendly atmosphere in a newly designed location with tropical inspirations. They need new branding collateral to match their fresh new look and give guests a more connected experience.

Objective

The goal for this project is to create a cohesive branding package for Jack Rose that will increase its marketability and draw in a new client base. By creating further brand extensions for Jack Rose Table & Club, it gives the brand more expansive identity, making it more recognizable and appealing.

Audience

Young adults and working professionals who regularly go out to socialize and go to bars and clubs. They appreciate fresh crafted cocktails and a chef-curated menu that gives the restaurant a high end feel. The classy tropical theme gives the location a fun atmosphere that is sure to attract millennials for an instagram-worthy experience.