Panoramic Wines
Spring 2021

Background

Panoramic Wines are best served with a view. The rich flavours in each of their selections will transport the drinker to new destinations with their palette. Each wine is created with a place in mind, with flavours reminiscent of beautiful views across the globe.

Unique selling features include comprehensive tasting notes on the back that makes it easier for new wine drinkers to understand. Visual indicators that show the wine’s body, acidity, and sweetness to help assist people on choosing the right wine for them.

Objective

The goal of this project is to make Panoramic Wines more sellable with a strong message and stand-out labels that make people reach for on the shelf. The message needs to be believable and cohesive across all the different wines offered by the winery. The brand needs a new creative solution that will give their amazing wines a strong selling feature with a new and creative look and feel that’s appealing to both new drinkers and people who have enjoyed wine for years.

Audience

The target audience for this project is adults aged 22-30. They may be new to drinking wine and they’re still looking for their signature favourite. They can be easily influenced to try something new. They’re looking for a stand out wine that can be their go to and looks really interesting that they can share with friends and family.